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10 ways of addiction and power to Happiness, fun marketing in depressed times

Shan’s thoughts on YOU, recession, depression and Facebook

Yip Pei Shan's/Pei Shan's/Shan Yip's Facebook profile

I just got onto Facebook yesterday and it was a phenomenal experience! Wow!

Now I know why people can get addicted to Facebook. It is a social networking tool that relies a lot on psychological principles.

It’s addictive because:

  1. You know that there are people behind the screen who are clicking and moving their mouse for YOU.
  2. They are doing this because they are THINKING of you.
  3. If they are thinking of you, it means that they FEEL some sort of emotions for you, be it LIKE or LOVE or CURIOSITY or HATE, etc (I think hate will not come into the picture because you can ignore them)
  4. This makes you feel LOVED, WANTED, NEEDED, IMPORTANT, VALUED, FAMOUS, ESTEEMED, which is vital for the emotive side of people.

Some other powerful uses of Facebook:

  1. Get people to notice you in a more personal manner (may be bordering on narcissism, beware of this)
  2. Another alternative method to keep in touch with people globally
  3. Know more people
  4. Know the RIGHT people
  5. Know more people for a motive (eg. to market your services, market and look for career advanced opportunities, source for talent, share knowledge)
  6. Have cyber-fun (I prefer face-to-face fun)

I use the word “know” loosely as it is really depends on how you want to “know” people.  Some questions to help define what you want from Facebook.

  • What do you want to achieve from Facebook?
  • How do you define “know” specifically?
  • When do you say “no” to “know”?

I’m playing on the pun here, as I experienced firsthand the addiction of Facebook.  Get these questions answered, and you’re on your way to a great dose of Happiness and fun marketing!

P.S. Let’s have fun if you need help in solving what’s the “right” people for you to know.


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